As 2026 gets underway, many floorcovering marketers are planning their advertising strategies. This often results in a debate ...

It’s true: We live in a distinctly digital age. The well-documented decline of print publications has coincided with the proliferation of digital media over the past 25 years. According to the U.S.

No, this column is not a sales pitch. And a disclaimer: since 1992, I have made the vast majority of my living selling print ...

The power of print advertising may not be what it once was, but print ads are still a potent way for companies in certain industries to reach niche audiences. While digital ads on online platforms ...

The first decade of a new millennium saw the internet and social media change the way we consume and engage with brands forever. Although digital advertising increasingly became a part of daily life, ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

I get asked this question at least once a week: Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in small luxury resort towns ...