The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

The smart use of technology can improve your packaging, helping to give you an edge in the competitive market. By using modern technology rather than only using traditional packaging methods, you can ...

Food packaging comes in all sorts and sizes. Although most of us do not pay much attention to what kind of wrapping is used around our beverages, the type of packaging used can, in fact, have a major ...

Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...