Print advertisements have never had it easy. Armed with some of the smallest spaces and word counts known to the ad industry, an effective spot needs to catch the reader’s eye and imagination before ...

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The first decade of a new millennium saw the internet and social media change the way we consume and engage with brands forever. Although digital advertising increasingly became a part of daily life, ...

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No, this column is not a sales pitch. And a disclaimer: since 1992, I have made the vast majority of my living selling print ...

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

As 2026 gets underway, many floorcovering marketers are planning their advertising strategies. This often results in a debate ...

While dealers and automakers are turning more toward online advertising avenues, Phoenix Marketing International completed a study Thursday analyzing which OEMs are most successful with their ...

Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, showcasing the most effective ads across digital and social, TV, print and outdoor, ...