DCO is more than a trend—it is here to stay, as modern users require advanced personalization, and advertisers should meet ...

A report on the COVID-19 vaccine and how effectively it prevented hospitalizations and emergency visits was delayed by the CDC.

Dr. Jay Bhattacharya objected to the study’s methodology, saying it gave an inaccurate picture of the vaccine’s benefits.

Yellow fever is a viral disease that is spread to humans through the bites of infected mosquitoes. The symptoms range from ...

This post is part of a Health Affairs Blog short series, “Enhancing Value By Evaluating Health Care Services.” The series discusses ways to extend the use of tools for clinical and economic evaluation ...

As an epidemiologist and physician, I’ve long been concerned about how health interventions for marginalized communities are evaluated. A new study explores that concern and offers some solutions for ...

Marketing effectiveness is the ability of a company's marketing activities to achieve its business goals, drive revenue growth and improve overall brand equity. It involves tracking and evaluating the ...

The duration of protection afforded by coronavirus disease 2019 (Covid-19) vaccines in the United States is unclear. Whether the increase in postvaccination infections during the summer of 2021 was ...

Effective organizations are efficient, productive, and exhibit strength in leadership, decision making, people, work processes and the corporate culture of the organization. While each element is ...

There is a lot of room for improvement in the conversation about marketing effectiveness. Too often, when pressed by finance colleagues, marketers default to a narrow definition of effectiveness – ...

The prioritization of U.S. health care personnel for early receipt of messenger RNA (mRNA) vaccines against severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), the virus that causes ...