Because open rates have become unreliable, you'll want to really pay attention to your clickthrough rates (CTRs) to gauge email performance. After all, you don't want people to just read your ...

Email blasts need to stand out and have a clear call-to-action if luxury marketers want to increase their mobile click-through rates this year. Jewelry and watch brands such as De Beers, Rolex, ...

Opinions expressed by Entrepreneur contributors are their own. Email marketing is an affordable marketing tool for converting prospects into buyers and buyers into repeat buyers but, unless done well, ...

Wine Access has been dedicated to bringing “wine, wine lover and winemaker together,” since it was founded in 1999, according to Mark Alexander, VP of Marketing and Product Management. But by 2017, ...

Personalisation is the attribute most likely to influence marketing email click-through, recent Mailjet research has found. The study – carried out in July this year – asked UK internet-users of all ...

Email marketing is a powerful tool that can build customer trust and connections, drive traffic to your website and convert leads into loyal customers. However, it’s not enough to send emails and hope ...

When it comes to email marketing, segmenting your email lists can drastically improve your open and click-through rates. In fact, according to MailChimp’s latest segmented-list user data, open rates ...

When it comes to email marketing to marketing executives, standing out from the crowd can be quite a challenge. Such was the case for the CMO Council, an invitation-only marketing organization made up ...

Opinions expressed by Entrepreneur contributors are their own. It’s happened to all of us, and no one likes it. You visit a banking site to research home refinancing options. Later, you receive an ...

Can click-through rate (CTR) impact your website’s performance as a direct ranking factor? Let's see what the evidence says. Is click-through rate a Google ranking factor? Let’s ask Google. Screenshot ...

Email marketing campaigns have taken a lot of flak over the years, but they remain one of the most resilient advertising methods. The bottleneck that invariably occurs with email campaigns is the ...