Many companies still rely on random newsletters or one-time templates when marketing. However, the best teams pick a different approach. They carefully plan each email marketing campaign. Every ...

(MENAFN- GetNews) Calgary consultancy introduces audit-first methodology to help growth-stage companies build sustainable sales pipelines through authentic email marketing and intelligent automation ...

A marketing framework is a visual representation or a logical flow of your marketing plan. It contains several components that work together as a whole to bring your marketing vision to reality. By ...

When you’re an email marketer, you spend most of your time creating ways to make your emails more engaging. You may hyperfocus on finding the perfect GIFs for your email or write 10 different subject ...

What if everything you thought you knew about marketing was no longer enough? Picture this: your carefully crafted email campaigns go unopened, your search-optimized content struggles to attract ...

In my team's quest to find a business-to-business marketing strategy that generates a high return on investment, we went through many technologies and frameworks. Some of the frameworks were quite ...

B2B marketing is shifting from automation to orchestration. Developing your own data framework is a key step on the journey to data orchestration. At Bombora’s second annual Intent Event in September, ...