First Class is getting an upgrade as Emirates announces plans to enhance its in-flight service. The airline is placing special focus on its sleep service for First Class that will have you dreaming of ...

Emirates is the world’s largest operator of international First Class travel - offering 26,800 seats a week and the largest inventory of international First Class seats in the industry, entirely ...

Beginning in December, Emirates is curating the perfect restorative sleep ritual in the sky with new loungewear, indulgent bed linen, and a thoughtful turndown service for First Class customers.

At the same time, a handful of airlines are doubling down on ultra-exclusive first class experiences, complete with enclosed ...

Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here. Few ...