Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...

In the early 20th century, the University of Chicago was known as the epicenter of ethnography, a method of study in which researchers immerse themselves in a social setting to observe its inner ...

Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding of your customers and the business itself. The ethnographic work at my company, Intel, and other ...