Cultivating a personal brand can help advisors stand out in a competitive landscape. The most successful businesses understand the value of a highly recognizable, trusted brand image for attracting ...

If your application includes a resume objective statement, it's time to update your materials. Savvy job seekers should ditch old-fashioned resume objectives in favor of a more modern, ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. In a competitive marketplace where brands are relentlessly ...

Opinions expressed by Entrepreneur contributors are their own. If you’re reading this, you likely already have a personal branding statement: If you have a LinkedIn account, for instance, you have a ...

There is an ongoing debate about the need for a business brand versus a personal brand. After reviewing current literature and crowdsourcing colleagues, the consensus seems to be that you need both – ...

I was rereading Rob Brown’s excellent book, How to Build Your Reputation, the other day and came across his thoughts on personal branding. A strong personal brand is one of the ways you create ...

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

Do you struggle to describe your value in a job interview or to potential clients? Are you unsure how to land your dream job by leveraging your brand? Regardless of the current economic climate, it's ...

So, your branding needs work. Perhaps you’re updating your mission statement. Perhaps you’re trying to appeal to younger generations on Snapchat and Instagram. Whatever the case may be, individuals, ...

Personal branding isn’t a new topic. In fact, it’s been around since roughly 1997 when Tom Peters coined the phrase, but as we slowly recover from the economic downturn and with the rise of new ...