There’s strength in numbers. That’s something to keep in mind when considering how to safeguard the messaging channels that consumers overwhelmingly prefer to interact with retailers, banks, airlines, ...

SMS and RCS are communication protocols. While SMS relies on simplicity and ubiquity, RCS offers major feature upgrades in every other area. SMS is limited to short and plain texts, while RCS lets you ...

For years, the iPhone’s two-tiered texting system has been a hot topic. iPhone-to-iPhone texts in the Messages app are blue, and enjoy full encryption and more robust media features, like animations.

Retail media is predicated on delivering highly targeted and ultra-relevant messages to users at the decision point of the ...

The entire world shifted from Short Message Service (SMS) to other chat services like WhatsApp, Telegram, Signal, etc. The feature-rich alternative messaging apps lured users and have been improving ...

In a surprise move, technology giant Apple says 2024 will see it adopt the RCS messaging standard that aims to eventually replace SMS, allowing for improved messaging between smartphones running ...

The modern phone is designed to handle much more than voice calling. Texting has become a mainstay for its convenience and the ability to manage non-urgent conversations with ease. Some of the best ...

SMS once ruled mobile messaging, but several OTT apps became preferred due to more advanced features. In some parts of the world, SMS has been largely abandoned. The result is a highly fragmented ...

Most people, when buying a new phone or setting out to send somebody a text message don’t spend a lot of time thinking about how their messages will be sent. Typically, at least in the US, they simply ...