The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

Most business plans are written for an audience. The most common audience is investors and lenders. Another audience might be your employees. Make sure you write your plan with your key audience in ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Every problem is also an opportunity and that especially applies to plans and proposals. Here's how to write a plan that puts your competition to shame. Pat Grotto is one of the most colorful and ...

A great business plan is a living, breathing blueprint for your business that can help you navigate and manage your company while also helping potential investors, partners, lenders, and others ...

A personal business plan, sometimes called a personal development plan, is guided by the same principles as a corporate business plan. You write a personal business plan to review your personal goals ...

A strong, well-thought-out business plan is crucial for a business's success. Without one, it's tough to maintain a vision of the future and what the next steps for your business should be. Think of ...

Opinions expressed by Entrepreneur contributors are their own. There are many articles about what to include in your business plan. But what about before you even start writing it? Are there things ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Every business needs a business plan as well as more ...