Innovation. It’s a word that can be a little difficult to define, especially when you attempt to apply to it specific industries and verticals. But that’s exactly what we’ve done. The industry is B2B.

R. Paul Singh, COO of The Modern Data Company is an entrepreneur, educator & startup executive with 20+ years of B2B experience. In the age of generative AI (Gen AI), the marketing landscape is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers were introduced to many new AI capabilities in 2023. From generative AI like ...

Good research is the backbone of any strong b2b white paper. Use data, customer stories, and industry insights to back up ...

It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons ...