If you've enjoyed watching an explainer video, chances are the copywriting had a lot to do with your positive experience. Yes, quality of the video and your interest in the product were probably ...

Tell me if you’ve experienced this problem. After sitting at your computer for a couple of hours writing copy for your product/service, you have your first draft complete. Then you realize it’s over 1 ...

Videos have become a powerful tool for marketers, helping engage customers and move them along through all paths of the buying journey. For example, almost half of Web users look for videos related to ...

Opinions expressed by Entrepreneur contributors are their own. Explainer videos are one of the most potent tools that startups can use to secure seed funding. What? Yes. Explainer videos have emerged ...

The incredible potential of video marketing is already widely accepted across the marketing community. In fact, a 2019 report from Wyzowl found that 87 percent of businesses were utilizing video as ...

All you have is two minutes to define your product or service regardless of its complexity. How do you go about it? I recommend an explainer video, which is a short video that quickly and concisely ...

Videos and motion graphics have become an integral part of many successful marketers’ content strategies. In fact, according to a 2019 survey, 95% of video marketers believe video has helped viewers ...

A few years ago, while trying to come up with a way to make my assignments more relevant to my students’ lives and to ignite passion in their work, a flurry of “explainer videos” started popping up on ...