KANSAS CITY — After an incredible decade for protein, consumers are broadening their focus to improving their gut health by adding fiber to their diets, according to data from the market researcher ...
Move over, protein. Fiber is on pace to be the next “it” nutrient of the year. Consumers — particularly Gen Z — are fixated on stomach health, leading to the “fibermaxxing” trend taking hold on TikTok ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results