TikTok recognizes that not all of the content on its platform will resonate with all viewers. The Inventory Filter provides brands with options to show or not show their content near brands or videos ...

TikTok now offers an Inventory Filter for ads to help brands ensure that content does not serve up alongside potentially offensive clips and videos in the app. The option, embedded in the TikTok Ads ...

Brand safety is Tiktok’s highest priority for the billions of people who use its platform. The social network has invested in technologies, policies, products, features, and people to make its ...

TikTok has doubled down on its commitment to brand safety with the launch of its Inventory Filter for advertisers. The tool allows brands to pick from a wider variety of options when deciding where ...