Iconic children's toy brand goes high-tech to bring creations 'to life' without screens

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...
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LEGO's Smart Play system brings sound, light, motion to iconic toy: When is it available?

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

LEGO takes play to a whole new level with groundbreaking innovation

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...

Lego reveals NEW type of brick we’ve never seen before & promises they’ll ‘bring your creations to life’

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...
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Lego's Minecraft Creeper Has A Pig Inside As An Homage To Its Accidental Creation

Lego's next Minecraft set has leaked, revealing it will be a 665-piece recreation of a Creeper. Minecraft fans are celebrating the set as it's the first bigger set connected to the game that ...