Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

AUSTIN, Texas — Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), maker of ...

For decades, fluoride has been at the heart of modern dental care, recommended by dentists and added to everything from toothpaste to drinking water. But in recent years, a growing wave of ...

NEW YORK (AP) - Dental health experts worry that more people are using toothpaste that skips the most important ingredient — fluoride — and leaves them at a greater risk of cavities. Most toothpastes ...

Tom has a Master's degree in Journalism. His editorial work covers anything from archaeology and the environment to technology and culture. Tom has a Master's degree in Journalism. His editorial work ...

We don’t always have the answers, but we have some people on speed dial who do — which is why we present our FYI series, where we have experts explain if lip balm is actually bad, how often you should ...

Last year, as more and more teeth were erupting in the mouth of my toddler, I began to worry about the quality of her toothbrushing. True to type, she did not love the oral-care chore. I’d tried ...

For as long as I can remember, I have bought into the gospel of fluoride, believing that my teeth would surely rot out of my head without its protection. So it felt a little bit illicit, recently, ...

Dentists are warning health-conscious people to avoid homemade and fluoride-free toothpaste if they want to avoid issues with their teeth. The warning comes amid a rise in demand for herbal toothpaste ...

Move over fluoride, there's a new toothpaste in town. The naturally occurring mineral has been used in toothpaste since 1956 to strengthen the protective enamel around our teeth and prevent the ...