The globalization of content consumption is well known. We have seen this particularly in the US where the share of audience demand for non-English content has ballooned over the past several years.

American audiences’ interest in foreign language content has been steadily growing in recent years. Between Q1 2022 and Q3 2024, the demand share for foreign language shows increased from 12.8% to 17% ...

Streaming platforms have been relying more and more on foreign language content. Worldwide hits like “La Casa de Papel (Money Heist),” “Squid Game” and “Dark” have been very successful in the U.S., ...

From left, South Korea's "Squid Game," Japan's "Komi Can't Communicate" and Spain's "La Casa de Papel." (Netflix) For Netflix, international programming that finds a fan base in the United States and ...