Google has confirmed performance throughout the funnel based on numerous announcements made Sunday, forcing the ad industry ...

Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

Are you a print subscriber? Activate your account. By Jon Springer - 20 hours 34 min ago By Garett Sloane - 23 hours 26 min ago By Ad Age Staff - 23 hours 51 min ago By Erika Wheless - 1 day ago By ...

In a bid to become an ‘industry-first’ platform that specialises only in performance outcomes at scale beyond search and social, Taboola has launched Realize. Realize taps into Taboola’s unique data, ...

Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the center. Google Ads’ Demand Gen campaigns – once thought of as mid-funnel ...

Most advertisers today still approach creative with a one-size-fits-all mentality. They produce a flat stack of assets—product demonstrations, testimonials, value propositions—and push them through ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

But now, in its 17th year, the IAB’s NewFronts have earned top billing. According to CEO David Cohen: “We’re not the side ...

Austin, Texas-based Bakery is sorting through hundreds of candidates to help Sendero Provisions find its marketing chief. Connected TV advertising already reaches an incredible number of American ...