Augmented reality shopping is about to level up, thanks to a new capability introduced in iOS 16. The new Apple RoomPlan API uses the LiDAR scanner in recent iPhone Pro models to create a 3D room plan ...

LEVAR, a leading provider of augmented reality (AR) and 3D “view in your space” technologies, and the Lighting Showroom Association (LSA), have announced the launch of their partnership platform to ...

Virtual and augmented reality technology increasingly is finding a place in a wide range of industries, and home furnishings is no exception. AR Design Innovations LLC developed an augmented reality ...

Why Pokémon Go was vital to jumpstarting the decision-making process; How outstanding mobile offerings must differ from online offerings; and The three brands that inspire his business creativity the ...

To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...

Apple told us back in the summer of 2017 that Ikea was to be one of its launch partners for the augmented reality (AR) features introduced as part of iOS 11. The official announcement of Ikea Place ...

While augmented reality (AR) may seem like sci-fi jargon, and associated with expensive, experimental devices like the Microsoft Hololens, in fact, augmented reality is widely available, and has been ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...