Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, ...

In the world of generational studies, each cohort brings its own unique identity shaped by the times they grow up in. Among the latest groups is Gen Alpha, the generation born from 2010 to 2024. This ...

Gen Alpha are growing up very differently to their millennial and Gen Z parents. It’s going to change how they interact with ...

If you've got teenagers or work with them and you're struggling to understand what they're saying, here's a terrific twelve-minute primer featuring polyglot Arieh Smith. Known online as XiaomaNYC, ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

This week, researchers at Oxford University Press have revealed what 2025's 'word of the year' was for Generation Alpha. For ...

Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online. Growing up fully immersed in technology, Gen Alpha will expect flexible, ...

As with any generation, Gen Alpha has its own lexicon of what’s cool and what’s not, and they’re letting everyone older than ...

Every family has one. Armchair parenting experts on Reddit engaged in a polarizing debate that asked users to ponder what ...

Older generations often look down on Gen Z, not understanding why so many traditions have been lost. But when you look closer ...