You’d think Gen Z would want quiet, but they’re trading calm towns for crowded cities in search of something real. The narrative about Generation Z is familiar: they are burned out, anxious, and ...

Gen Z has dismissed dreams of owning a Birkin bag and has picked up sneakers instead. As luxury struggles to woo a young generation of consumers who have not yet accumulated enough wealth to drop five ...

Gen Z and millennials are drinking less alcohol than previous generations. Here's what's behind the shift and how wellness ...

Add Yahoo as a preferred source to see more of our stories on Google. Let’s be honest, fitness has gone fully mainstream. Everywhere you look, someone’s signing up for their first 5K, trying to beat ...

Distance running is experiencing a surge in popularity, particularly among Gen Z. Athletes who under-fuel their bodies risk a condition called Relative Energy Deficiency in Sport (REDs). Symptoms of ...

Before diving into this story, I want to establish that I have never ran in my entire life and asking someone out while being drenched in sweat, completely out of breath and gaspi ...