Lots of work situations require some creativity. A client needs a nonstandard solution to a problem. A colleague is stuck in a dispute with their supervisor. You’re writing an article and you need to ...

These are the dreaded words marketing folks shudder at hearing from their boss or client: "You work in marketing, so you must be creative. Come up with some ideas for next month's board meeting." As ...

Ah, college life. Picture this familiar scene: late night, laptop hum, stark white document, looming deadline. Now, throw Artificial Intelligence (AI) into this mix. Suddenly, we’re hearing about AI ...

In the realm of idea development, the integration of data visualization and artificial intelligence (AI) has emerged as a potent tool. This combination, as demonstrated by the InfraNodus app, allows ...

Traditionally, employee advocacy is the final step in the social media sharing journey. Marketing teams create content, share it on official brand channels and then encourage employees to share it.

Collaboration has been behind some of humanity’s greatest achievements – the Beatles’ biggest hits, putting a man on the moon, the smartphone. Do Zoom and other forms of video interaction crush the ...

The Value Proposition Canvas is a tool designed to help businesses create value for their customers. Typically, this relates to products or services. However, I have found the framework incredibly ...