Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...

The basic message of Blue Ocean Strategy is that organizations should not try to compete in existing markets (red oceans) but rather create or find new markets where competition does not yet exist ...

Though generic drugs represent more than 90% of dispensed prescriptions, generic drug manufacturers continue to face pressure from drug distributors, pharmacy benefit managers, and competitors. But ...

Strategy as we know it, is all about simplicity. Organizations are supposed to choose from three or four generic strategies, come up with simple, preferably one-phrase mission and vision statements ...

A U.S. appeals court panel signaled that it wants to ensure generic-drug makers can continue selling low-cost copycat medicines with limited-use labels as long as they don’t actively promote newer ...

There are as many marketing theories as there are products and services. None work for every product in every situation. Several marketing theories have stood the test of time and form a solid ...