This week someone at Gizmodo has gotten their hands on a workbook of training documents used by Apple to make sure their Genius Bar works for the customers that need it. While it might seem that any ...

The secrets to being a genius are out – at least when it comes to working for Apple. An employee manual detailing the do’s and don’ts of how to be an Apple “genius” was leaked online Tuesday, ...

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Details from Apple's training manual for Genius Bar employees have been published online, revealing how the company teaches its workers to read customer body language, and how words like "crash" and ...

What does it take to become an Apple Genius? You’d think the biggest requirement would be a lot of technical knowledge, but really it’s empathy and knowing how to talk to people. Geniuses are the face ...