When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

The White House mocked Cracker Barrel on social media with a spoofed logo, just hours after President Donald Trump urged the chain to revert to its old design. The chain has faced backlash since ...

Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...

Cracker Barrel retired its iconic logo, featuring a man resting against a barrel, in favor of a text-only design. The new logo is part of the "All the More" campaign, which includes restaurant ...

A former Cracker Barrel executive who helped launch the company in 1969 has denounced the logo controversy that drew national attention to the restaurant chain. In an Aug. 28 interview with News ...