As an e-commerce business owner, encouraging existing customers to repurchase is as important as attracting new buyers. Alex Schultz, Meta's CMO & VP of Analytics, says that if you have 20-30% of ...

Vancouver-based packaging producer Good Natured Products Inc. has announced the results of its first eco-friendly packaging survey in its “Ready-to-Eat” report. The company’s findings come from ...

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

The importance of packaging cannot be overlooked, especially when it comes to marketing. Over the years, companies have become aware of its importance. Many still think of packaging as a means to ...

Almost 30,000 new products are launched yearly, but 70 to 80 percent of these offerings fall flat. Your business can beat the odds by paying attention to your product packaging. Packaging can be as ...

In the retail business, sometimes what’s on the outside matters just as much as what is inside. Dave Carlson, creative director of Thousand Oaks-based Vyant Group, is betting on it. Carlson, whose ...

Packaging is the interface that brings buyer and seller together. It is the shiny glint that lures the unsuspecting passers-by; the tempting wrapper that entices customers to the wares that lie ...