Google tests App Labs in Google Ads, giving advertisers early access to experimental app campaign features.

Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh ad formats to AI-powered bidding and privacy-preserving measurement tools. Details: Why we care. App Store ...

Bad apps can be hiding in the place you least expect and that’s exactly what happened with 224 malicious apps that were recently removed from the Google Play Store following the discovery of a massive ...

Google adds App Consent Insights to Google Ads, giving advertisers clearer visibility into how consent impacts app campaign performance.

Google has launched a product to help advertisers reach specific customers on Google Search, YouTube and Gmail, as well as a tool for pushing new apps. At Advertising Week, which kicked off in New ...

Here we go again. A list of malicious apps has just been published and smartphone users are being urged to root out and delete any still on their devices. The latest report outs more than 350 apps ...

Google’s Play Store is changing — in fact, the entire Android app ecosystem is changing. A year from now, the world’s most popular mobile OS will be more like Apple’s iPhone than ever before. But ...