How Bayesian testing lets Google measure incrementality with $5,000

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Google tests ‘CC’ — a Gemini AI that taps your Gmail, Drive, and Calendar

Every morning, CC will send an email summarizing your day ahead based on your Gmail, Drive, and Calendar activity.
Skift

Google Tests Ad Formats That Push Attractions Bookings: Scoop

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...
HousingWire

Google enters portal wars with MLS listings in select cities

Google is testing embedded home listings in mobile search, impacting portal stocks and raising industry questions.
Lifehacker

Google Is Testing AI-Generated Headlines, and It's Not Going Well

December 4, 2025 Add as a preferred source on Google Add as a preferred source on Google Take a look at the top of this article. See that headline? If it looks different than what you clicked on ...

Google Tests Property Listings In Search Results

Google is testing showing full detailed property sale listings within the Google Search results. This is getting a lot of ...