Citing research that says 14 million addressable TV devices will be in Australian homes within two years, GroupM has made Australia the second worldwide market to get its addressable TV business, ...

SYDNEY/LONDON: Don’t Stop Believing, a new entertainment series produced Shine and GroupM for Five in the U.K., is to be adapted in Australia for Network Ten. Don’t Stop Believing, created by Five ...

Formerly GroupM chairman and CEO for Asia-Pacific, Steedman will now oversee the WPP media agency group’s offering in the market including Mediacom, Mindshare, MEC, Maxus and search marketing agency ...

GroupM, WPP’s media investment group, has hired Lisa Squillace to drive the expansion of GroupM’s entertainment capabilities in Australia. Squillace has joined the company from Network Ten Paramount ...

In today's ExchangeWire news digest: GroupM survey reveals consumers' concerns with digital advertising; WeWork sells its social network to AlleyCorp; and Australia achieves high ranks when it comes ...

Martin Sorrell's WPP-owned GroupM has named McDonald's chief marketing officer Mark Lollback its new chief executive for Australian and New Zealand.

The media agency group made the deal with YouTube after it announced Google Preferred at its Brandcast event globally last year. According to The Australian, the two-year deal in Australia is now up ...

Advertising spend in Australia is expected to pick up pace in 2025 and grow by 3.7%, according to GroupM analysts. This compares to total ad spend in Australia ending ...

The commerce team at WPP’s GroupM Australia and New Zealand has grown with three fresh appointments. On Monday morning, GroupM named Ben Grace, Veronica Li and Claudia Domingues as the newest ...

With third-party cookie deprecation in Chrome beginning next year (so says Google, at least), buyers are finally building frameworks to test the Privacy Sandbox APIs ...

Media agency star Aimee Buchanan is the new CEO of WPP's GroupM for Australia and New Zealand. The current CEO of Omnicom's OMD will join GroupM in October to lead a network of agencies including ...