Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes ...

Streaming service Max has reverted back to its original name, HBO Max, effective on July 9. The HBO Max name is back. I’m confused. And I bet you are also. Launched in May 2020, HBO Max did what any ...

Get your jokes and your engines ready, because Max is once again HBO Max. The streaming service that's home to HBO content, Warner Bros. movies, all 10 seasons of "Friends" and a smattering of reality ...

UPDATE: The flip is done. Scroll down to see a new HBO Max marketing spot announcing the return to the streamer’s original name, after two years as “Max.” Warner Bros. Discovery has settled on a date ...

HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the incarnations ...

Warner Bros. Discovery said Tuesday it is raising prices across all Max subscription tiers in the US, the second increase in less than 18 months, as streaming services seek to offset higher content ...

HBO has had a reputation for creating the best shows on TV for decades. HBO Max may have diluted the brand, but that reputation is largely intact. Some shows like And Just Like That have proven to be ...

Basic and Standard subscribers can stream HBO Max simultaneously on up to two devices, while Premium subscriptions up that limit to four devices. Otherwise, the main differences between plans is ...