There can be few clearer signals that a brand has hit that Holy Grail of marketing–the coveted notion of “entering popular culture”–than being referenced in an episode of Family Guy. So when Peter ...

WWE superstar John Cena is easily the company's most profitable and marketable star. Cena is known for being involved in and impressive number of marketing campaigns, events, sponsorships and ...

If you’re interested in garbage, the crass objectification of male celebrities, or both – or if you consider the two roughly equivalent – have I got a false advertising case for you! Despite their ...

According to Walt Eckert, promotions manager at Tenneco Packaging, a division of Tenneco, Inc., the "Hefty, Hefty, Hefty, Wimpy, Wimpy, Wimpy" campaign for the Hefty Cinch Sak trash bags ...

LAKE FOREST, Ill.--(BUSINESS WIRE)--Inspired by the classic “Hefty! Hefty! Hefty!” chant, which became a consumer phenomenon in the 1980s, Hefty® and Havas Worldwide Chicago today introduced a ...

Jul 20, 2017, 5:19am PDT Updated: Jul 20, 2017, 7:51am PDT A new commercial from Havas Chicago for Hefty bags stars wrestler John Cena and mother Carol. Hefty trash bags is continuing a full-throttle ...

“I couldn’t have asked for a better co-star than my mom,” said John Cena. “She has an amazing sense of humor and is the epitome of a strong woman having raised five boys. Her comedic chops really ...