How humans retrieve information has changed forever. Unlike with Google, AI is trained to generate an answer tailored to the user’s intent. Results pages are making place for short, rich and ...

The first wave of artificial intelligence adoption was driven by excitement. Organizations rushed to deploy generative AI tools, automate processes, and explore what could be done faster with AI.

Focus on block-level structure so assistants can lift complete ideas. Align titles, headings, and schema; use Q&A and short lists where they help. Avoid hidden content, long walls of text, PDFs for ...