Currency exchange rates play a fundamental role in global finance, international trade, and even everyday transactions. They affect everything from the price of imported goods at your local store to ...

Marketers are constantly looking for ways to improve “performance” in their marketing campaigns. Specifically in digital they look at KPIs (key performance indicators) such as click through rates ...

Conversion rates are a life and death matter for online businesses. When someone sees your checkout page, how likely are they to open up their credit card and actually buy something? Figuring out what ...

Discover how exchange rates influence the economy, affecting job markets, inflation, and costs of goods. Learn about their ...

In Q4 2024, the average Conversion Rate was 4.8% (averaging across all countries, platforms, and industries) according to our research. This overall average benchmark is limited in its usefulness. To ...