But will anyone play them?

You'll be able to "prompt full casual games into existence," apparently. The post Unity Says It Has a New Product That Cooks ...

An upgraded Unity AI that will let budding game developers create full games with natural language prompts is set to be unveiled at GDC.

Unity is preparing to roll out a new AI tool that can generate playable casual games from simple text prompts.

As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...

According to Game Developer, Bromberg explicitly spoke of "complete casual games" – so Unity is not promising that blockbuster productions can suddenly be cobbled together via text commands. However, ...

Project Genie is impressive, and Unity stock was severely punished partly because investors have grown concerned that AI world generators could make video game engines obsolete. While AI could disrupt ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Create is expected to achieve double-digit year-over-year revenue growth in Q1, excluding nonstrategic revenue, with a similar cadence throughout 2026. Adjusted EBITDA margins are anticipated to ...