The last update was in 2003: IAB Standard Ad Units helped to create the modern, scalable digital advertising industry. Today over 80% of display ads sold have followed IAB standards. IAB released its ...

No more unwanted sound. Less autoplay. And say goodbye to expanding ads, Rising Stars, 300x250s and 728x90s. The IAB is tackling cross-screen advertising and intrusive formats in its first set of ...

The Interactive Advertising Bureau on Monday said the eight Rising Stars ad formats introduced earlier this year have so far yielded better results than standard IAB units in display campaigns. To ...

The Interactive Advertising Bureau (IAB) on Thursday released the final version of the IAB Standard Ad Unit Portfolio. The specs include advertising units that allow for the creative to adjust to a ...

FuboTV, the sports-first live TV streaming platform, has announced during the IAB NewFronts a suite of four new CTV ad units, expanding the volume and variety of the company’s ad offerings. Fubo says ...