TV Technology

MRC Approves Incorporating First-Party Streaming Data Into Nielsen’s National Television Measurement

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. NEW YORK—The Media Rating Council (MRC) has approved the integration of first-party live ...
Ad Age

Inside Nielsen’s push to incorporate streamers’ first-party data into measurement

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 days 4 hours ago By Erika Wheless - 2 days 4 hours ago By Tim Nudd - 2 days 7 hours ago By Erika Wheless - 2 days ...