The IAB has been a key stakeholder in debating viewability but the proposed standards being mooted and discussed are being done so by stakeholders from across the industry. In the UK the IAB has setup ...

What’s wrong with the industry’s ad viewability standards? For one, there’s too many of them, panelists agreed during OMMA’s RTB conference, on Thursday. Jared Lake, Director of Digital Media at ...

Beyond simply improving the ad experiences for consumers, faster load times dramatically affect viewability rates, new research suggests. On average, the “lightest” ads have the highest viewability -- ...

Advertisers insisting on ad viewability rates of 80 per cent and over are inadvertently jeopardising the overall reach of their campaign, as only three per cent of media inventory in the UK can ...