So many beauty brands want to do influencer events, but without the right knowledge, the event can flop. Earlier this year, one brand that did an influencer event ended up attracting so many negative ...

Gen Z isn’t giving up on movie theaters, and one scrappy indie distributor is betting social media and IRL experiences can ...

The National Hardware Show (NHS), the annual trade show and conference for the home improvement and hardware industries produced by independent show organizer RX, is launching an exclusive two-day ...

The PGA Tour has suspended Wesley Bryan for participating in a LIV Golf influencer event. Ryan French of Monday Q was the first to report the story. Bryan, 35, has made 134 starts on the PGA Tour, and ...

With back-to-school season being Converse’s largest selling period, the Nike-owned shoe brand geared up for the peak shopping weeks in August with an influencer event. And naturally, there was a ...

An influencer's skin care brand launch drew a massive crowd to American Dream on Sept. 6, ultimately forcing state police to step in. Thousands gathered at the American Dream mall in East Rutherford ...

Rocket Lawyer reports on influencer marketing's rise, emphasizing clear contracts to prevent confusion and disputes, ensuring ...