Inside Adobe Express’s strategic shift from product demos to music-driven content

Discover how Adobe Express's "Catch Feelings, Not Features" campaign transformed influencer marketing by focusing on ...
Forbes

Influencer Marketing 3.0: A Dive Into AI's Impact On Engagement

As someone who's navigated the crossroads of technology and marketing for over two decades, I've witnessed firsthand the seismic shifts in how brands connect with their audiences. My unique vantage ...

The Deinfluencing Era: What Happens When Creators Say 'Don’t Buy This'

Don’t buy this” is not a phrase brands expect to hear from a creator they're paying, yet it's quickly becoming one of the ...
Marketing Week

Smash the silos between creator spend and media budget

In a world where influencers behave like a media channel, the new model for success blends creators, paid media, continuous ...
The Anderson Independent-Mail

Utello Launches With 3M+ Views Across Over 20 Campaigns, Challenges Standard Influencer Marketing Model

Utello, a creator marketing agency behind over 20 brand campaigns and 3M+ views, is calling out the broken influencer model and offering a better one. LAGOS, LAGOS ...
The Business Standard

Social Square bets on AI and micro-creators to reshape influencer marketing in Bangladesh

Influencer marketing in Bangladesh runs on big names and bigger fees. Social Square wants to blow up that model entirely.
Digiday

Future of Marketing Briefing: Bold call – the legacy influencer agency doesn’t fit the new market

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → To see where the value is ...