Mention business “assets,” and most people think of actual physical items, such as equipment and real estate-;things that are tangible. But intangible assets--such as copyrights, trademarks, a brand, ...

Storytelling can serve as a safety net—a way to protect intangible capital (family lore, founder logic, core values) just like home insurance protects physical assets.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Majeed Javdani ...

Unlike physical assets such as machinery or real estate, intangible assets lack a physical presence. They include things like brand recognition, customer loyalty, patents, copyrights and business ...

Imagine a person from another planet turning up at a funeral here on Earth. Without having to be told, he would know that a funeral is not an appropriate place to tell jokes. This, Professor Michael ...

As businesses shift toward knowledge-based industries and digital innovation, intangible assets are becoming increasingly important in financial reporting, mergers and acquisitions, and overall ...

Q: I’m considering selling my business. Over the course of more than a decade, my business’s name and logo have become well-known within the local community. How is this community awareness taken into ...

There’s no denying the importance of having strong skills in order to get hired for a job. But there are other skills that are just as important as the traditional work-related skills you’ll need. In ...