A new 2026 guide highlights how AI platforms like Salesforce Agentforce and HubSpot Breeze are transforming Integrated Marketing Communications (IMC) by automating cross-channel execution while ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

In an era of digital technology and an increasingly complex care continuum, good communication is critical to the patient experience. More than 80 percent of healthcare quality leaders agree: ...

Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. In today’s environment, where information spreads instantly and ...

In today’s market, many companies turn to strategic communications with the hope that it can drive up their stock price or bolster their market position. While the stock market has been surging, ...

NEW YORK, NY — Hollis Public Affairs (HPA) today announced the launch of its Strategic Communications Practice, expanding the firm’s integrated service platform to meet growing demand for ...

As markets become more complex and information moves faster, communications is now part of strategy, embedded in how ...

The agency has appointed Zeinoun Aridi as an Associate Account Director and Evelyne Marie Moussallem as Head of Social to ...

Tavleen Kaur has been promoted to Group Director - Creative Strategy at Tribes Communication, as announced in a LinkedIn post ...