Interactive content allows the user to have a more exciting experience with your content. With all the possibilities afforded by technology. Digital content should be interesting and not flat like ...

Interactive video ads drive a 47% gain in time spent with a marketing message compared to a non-interactive ad, according to a study from Magna, a media strategy group of ad giant IPG Media Lab.

SANTA CLARA, Calif.—New research is highlighting the importance of interactive live video for Gen Z consumers. More than half of respondents (51%) to a survey commissioned by Agora agreed they would ...

The technology that underpins interactive video platform KERV Interactive has a colorful origin story. It was created by an inventor named Andrew Welch, who previously devised the functionality that ...

Kaltura has a feature that allows media to be turned into an Interactive Video Quiz. Users can seamlessly embed multiple choice, true/false, and open ended questions as well as reflection points at ...

Matthew is Founder and CEO of The DVI Group, a strategic communications agency that reimagines business video for brands around the world. Video is powerful — interactivity, even more so. Interactive ...

Video walls can be incredibly useful brand marketing tools, wowing customers with larger-than-life experiences that deliver emotional impacts worthy of their size. But just as hanging a beautiful ...

If you were handed the option for more control over a situation, wouldn’t you take it? Sure you would. That’s the power at the heart of interactive videos. But what is it really? Interactive video ...

Erika Trautman is the CEO and co-founder Rapt Media. Between Pharrell’s “Happy” music video and the video for Bob Dylan’s “Like a Rolling Stone,” interactive video (IV) is undoubtedly hot this year.

Forbes contributors publish independent expert analyses and insights. I write about digital marketing, data and privacy concerns. This article is more than 6 years old. As brands try to keep up with ...

Pharrell teamed with directing duo We Are From L.A. to turn an ear worm of a track from Despicable Me 2 into a fresh interactive experience. Here, they talk about how they pulled off one spectacular ...

The bridges between bands and their fans continue to crumble, with Linkin Park taking the latest step with their new 'Lost in the Echo' interactive video. The clip went live Wednesday, with lots of ...