As the coronavirus is affecting economies on a global scale, an overwhelming number of businesses have gone through a series of layoffs, causing lots of employees to spiral down an unemployment vortex ...

According to Truelist referral marketing stats, “People are four times more likely to make a purchase after a referral from a friend.” We trust our friends and what they tell us. So, when they hype up ...

Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, ...

When employees recommend someone from their own network, they’re often vouching for more than just skills—they’re bringing in people who they believe align with your organization’s culture and values.

Having a referral program is one of the most effective ways to get more customers down the sales funnel. A study found that referral marketing is trusted by 86% of customers, making it the most ...

Word of mouth is one of the most effective forms of marketing, but one of the most difficult to control. You can’t force someone to talk about your company, much less give you a good review. But your ...