Amazon isn’t just dominating consumers’ wallet share—it’s pulling at their heartstrings, too. A 2019 Brand Intimacy Study released Wednesday by the MBLM research group ranked consumers’ emotional ...

MBLM’s Brand Intimacy 2019 Study is very revealing as to how consumers and brands interact. The survey is the largest study of brands based on emotions. Of interest to 2019 is the fact that Disney ...

NEW YORK, June 18, 2019 /PRNewswire/ -- The consumer goods industry ranked high, placing fifth out of the 15 industries studied in MBLM's Brand Intimacy 2019 Study, which is the largest study of ...

U.S. Top 10 Most Intimate Luxury Brands 2019, According to MBLM's Brand Intimacy 2019 Study NEW YORK, Nov. 5, 2019 /PRNewswire/ -- The luxury industry dropped one spot from 2018, ranking 14 th out of ...

NEW YORK, Oct. 15, 2019 /PRNewswire/ -- The apparel industry again ranked seventh out of the 15 industries studied in MBLM's Brand Intimacy 2019 Study, which is the largest study of brands based on ...

Southwest Airlines once again topped all other airlines in a Brand Intimacy Study released on Wednesday by MBLM, the New York City-based global brand consultancy that invented the “brand intimacy” ...

Chick-fil-A is winning over customers' hearts and stomachs. The chicken chain rose to the No. 1 spot among fast-food chains in MBLM's 2019 Brand Intimacy study. The marketing agency analyzes people's ...

Anything from a photo of a body to an intricately weaved basket can be used to portray intimacy. Intimacy can manifest itself in many ways depending on the creator, said graduate student Cherisse Gray ...