Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

When it comes out later this year, the most creative new set of Lego bricks won’t be available in stores or from any traditional retailer. The only place you’ll be able to find it is in a classroom.

The toy industry is headed for its second consecutive annual sales decline, but it's got one thing propping it up — Lego. The Danish company saw revenue jump 13% in the first six months of the year ...

The Lego x Crocs collaboration is expanding with new shoe styles and charm options, a month after the Lego Brick Clog sparked ...

The first Lego Smart Brick sets, based on Star Wars, aren’t quite what my kids and I hoped, and I suspect much of that’s down ...

At the beginning of March this year LEGO released their new SMART brick, which looks like a 2×4 stud brick and is filled to the brim with sensors, LEDs, NFC and Bluetooth functionality, as ...