Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly and haptically on to another? It builds self-generation and imagination.
Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...
LEGO Day is simple. It is a date that celebrates the brick system that made building feel timeless, whether the goal is a ...
Here we go again. Lego has been running make and take events all year, providing fans with the opportunity to build and take home exclusive models for absolutely nothing. Looking for the catch? There ...
Whether you're Lego-curious or a devotee of the church of the colored brick, you can now turn your real world into model versions without any bone of creativity, thanks to this clever tech. Create a ...
Brick-mad kids will love this ...
LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...
FREE LEGO: On May 4, build a Lego Grogu in a hover pram model at participating stores and take it home with you for free. Plus, save 20% on the epic Lego Star Wars Millennium Falcon 25th Anniversary ...