It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other. While the Lego Group ...
Morning Overview on MSN
The Lego smart brick backlash, explained
Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...
Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced from March 1, 2026, beginning with the popular Lego Star Wars toys. But not ...
They will be introduced in three Star Wars Lego sets launching on March 1. Read more at straitstimes.com. Read more at ...
Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...
LEGO announced plans Wednesday to scale up its use of renewable plastics in the production of its signature bricks, marking a shift away from its reliance on fossil fuels. LEGO has set 2032 as its ...
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