Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Apr 04, 2025, 07:00am EDT Lego Group capitalized on the 2024 ...

Lego toymaker saw its sales flourish in the first half of 2025, thanks to plant-themed bricks and partnerships with well-known brands like Formula 1 and the popular animated children's series "Bluey." ...

Lego took to the track at the Miami Grand Prix this weekend with 10 life-sized, drivable, Formula One-style cars, as part of the brand's multi-year partnership with F1. As part of the activation, F1 ...

Just before the start of the 2025 Formula 1 season, we reported that Lego was going all-in to celebrate what would be the 75th anniversary season of the sport. That all-in attitude is on full display ...

If you've ever attended a Formula 1 event, you'll know: The cars are loud. The revving of an F1 car’s power unit can reach up to 140 decibels. That’s like standing next to a firework as it’s exploding ...

MIAMI GARDENS, Fla. — One of the biggest attractions at the 2025 Formula 1 Miami Grand Prix has been Lego’s display of 10 life-sized cars built with nearly 400,000 pieces each. That’s right – nearly ...

This coming weekend, the Las Vegas Formula 1 Grand Prix is scheduled to unfold in Nevada, marking another important step towards the conclusion of the current season. With all the eyes of the media, ...

Most F1 cars can reach speeds of well over 200 mph, but the newest automobiles in the F1 stable go much, much slower. Built from 400,000 Lego pieces, the life-size Lego cars can drive 12 mph—not bad ...

Watching Hamilton, Norris, and Verstappen take their cars off the grid at the Miami Grand Prix is a thrilling experience. The cars they are driving are in close formation as they head for turn one, ...

This article is part of Kotaku Deals, produced separately from the editorial team. We may earn a commission when you buy through links on the site. We all love LEGO, right? Of course we do. It’s a toy ...