Both LEGO and Mario have an incredible legacy of success in the pop culture genre, and have teamed up in the past to make some incredible collaboration sets. Namely, the Super Mario collection was a ...

A Greenpeace film accusing Shell of operating recklessly in its oil exploration has contributed to the end of Lego’s co-branding relationship with Shell. WSJ’s Mark Kelly reports. STOCKHOLM—The Lego ...

Lego will not renew its promotional contract with Shell, the toy company has said after it was targeted by environmental campaigners who oppose the oil giant's plans to drill in the Arctic. More than ...

Toy-maker Lego is ending its decades-long collaborative relationship with oil company Royal Dutch Shell. The Danish-based Lego announced late Wednesday that it would end its promotional deal with ...

Danish toymaker Lego won’t renew a promotional deal with Royal Dutch Shell to hand out toys to people filling up at its gas stations in light of a Greenpeace campaign that protests against Arctic ...

BERLIN — Lego A/S, the Danish toymaker, won’t renew a promotional deal with Royal Dutch Shell Plc to hand out toys to people filling up at its gas stations after a Greenpeace campaign protesting ...

But Lego did not say when its "long-term" contact with Shell expires. Greenpeace has been campaigning against Arctic drilling by oil companies such as Shell and has accused Lego of associating with ...

COPENHAGEN, Denmark - Danish toy maker Lego said Thursday it won't renew a deal allowing Shell to hand out Lego sets at its gas stations in some 30 countries, after a viral campaign protesting Arctic ...

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